Research, research, research
At a time when independent schools are under threat more than at any other time in their (often many hundreds of years) history, schools need to rethink their marketing strategies.
Two ears, one mouth
It is a very common fault of leaders, particularly those who feel slightly insecure in their role, to assume that they should have all the answers.
Focus on value, rather than cost
Independent schools were based on academic integrity, discipline, opportunity and support. Demonstrating those values will move the conversation away from cost and VAT.
Market Segmentation
Don't waste your time trying to sell meat to vegans! A step-by-step guide to market segmentation so you can make your budget, and your time, go further.
Developing the Dream Team
Humans are pack animals, we thrive off other people's positivity. If you have a 'drain' in the office, they will literally suck the life out of you, your team, your creativity and your productivity.
The Customer is Always Right
If you're unsure what your USP is, your customers will tell you. Tips on how to discover your USP and what to do with it once you've found it.